Matt Ricketts, Trisha Lake, and Sarah Mitchell are trailblazers in the residential cleaning industry, each bringing a unique perspective and a wealth of experience to the Smart Business Moves podcast. Matt, known for his strategic acumen and innovative marketing techniques, has successfully expanded his brand's reach, setting new standards for customer engagement. Trisha, with her passion for operational excellence and employee empowerment, has turned her company into a model of efficiency and a nurturing workplace. Meanwhile, Sarah, with a keen focus on sustainable practices and community involvement, has made her business a beloved local institution. Together with hosts Tom Stewart and Liz Trotter, they delve into the invaluable lessons learned at the Foundations of Success event, discussing the fundamental business practices that have catapulted their businesses to new heights and sharing their secrets to financial growth and industry leadership.